"Winning and keeping Customers - Sustained Quality and Innovation Strategies" by Dr Steve Lai, former CEO, PSB Technologies


A brief and succinct understanding of what is Quality, how it can be expressed from the point of view of the Customer in a quantitive way and thereby making it clearer as to how a product can be re-designed and improved.

A practical description of Innovation and how better innovation can be derived when ideas run dry. What are the techniques used in generating fresh ideas & angles. This dual approach of sustained Quality and Innovation drives real success in winning and keeping customers.

About the Speaker:

Dr Steve Lai was trained in the UK as a research scientist and worked for many years in new drug discovery in Europe. He returned to Singapore in 1981 and worked for 25 years in product design & development, automation, product quality & certification and technology transfer with the then SISIR, PSB & PSB Corporation. Much of the work involved assisting SMES and startups in product development, technology transfer, standards, certification & approvals for export markets and with multi-nationals in troubleshooting material and process challenges. In his work with industry, he collaborated with many applied R&D institutions in USA, Europe, Japan and Korea, universities and multi-nationals such as Philips, GE, 3M and others in Quality, Innovation and Technology Application and transfer. In the last 15 years, he was involved in the set up and management of subsidiaries operating in Malaysia, Thailand, Indonesia and China in Quality Management, Product Testing & Certification and Training. He has also undertaken numerous consulting projects with the World Bank, Abu Dhabi Government and multi-nationals in various aspects Quality, Testing, Certification and capacity building.

He remains very active and passionate about startups, new products and assessing technology opportunities and markets.

About The Entre Club:

The Entre Club (TEC) is an entrepreneurship promotion and development community organized by Austin International Management School (AIMS). It aims to foster and nurture growth and expansion of the entrepreneur talent pool in Singapore. With a team of highly qualified and experienced trainers and practitioners to conduct specialist subject talks and workshops, the TEC brings like-minded business people together to share business experiences.

(Registration opens at 6:30pm)

Tue Oct 6, 2015
6:30 PM - 9:30 PM SGT
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Drama Centre (Level 3, Function Room 1), 100 Victoria Street National Library Building (NLB), Singapore, 188064
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Venue Address
Drama Centre (Level 3, Function Room 1), 100 Victoria Street National Library Building (NLB), Singapore, 188064 Singapore
Nearest MRT Stations: Bugis, City Hall, Bras Basah
The Entre Club (TEC)